FCV Concept Geneva Motor Show 2014
FCV Concept Animation
Toyota Geneva Motor Show 2014
AYGO World Premiere
FV2 Geneva Motor Show 2014
AYGO Reveal Geneva Motor Show 2014
AYGO Story
TS040 HYBRID Teaser
Kirobo Conversation in Space
Highlander One of Those Days


  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009

Toyota retains crown for most valuable automotive brand

Posted by: on October 6th, 2015 No Comments


Toyota’s brand value grew by 16% to continue leading the automotive sector in the Best Global Brands 2015 report published by Interbrand while continuing to maintain its Top 10 position from last year. Toyota’s brand is now valued at USD 49,048 million.  It is the twelfth consecutive year for Toyota to be ranked top automotive brand and the overall record high 6th spot versus 8th in 2014.

The highlights of this year’s ranking include technology and automotive brands dominating the list, holding a combined 28 positions out of 100; as well as the recognition towards integrated solutions brands offer for individual needs of the customer:

“The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, that they are able to seamlessly integrate into their everyday lives.”

“Moving at the speed of life” – the title of this year’s report, is a native philosophy for Toyota, as we are committed to the creation of ever better mobility solutions. This is an outward, consumer-centred approach to transportation, shaped by the needs of customers.


We believe that no single technology can meet such a diversity of requirements. For this reason, we aim to provide a range of mobility solutions that can respond to the different necessities that customers will have at different times. This is part of the mobility roadmap we have been developing for over a decade.

Electric vehicles will best serve the needs urban mobility. We are currently trialling this in Grenoble, where we are proving innovative products like the i-ROAD and the COMS in a car sharing experiment. For everyday use, Hybrid – the technology we spearheaded in 1997 with the launch of Prius – and plug-in hybrids will remain the powertrain of choice for the majority of our customers. Fuel Cell vehicles powered by hydrogen will cater for the remaining needs of long-distance mobility in a society ever more concerned about pollution. To make this happen, we have opened over 5,680 fuel cell patents for the royalty-free use this year, including those used for Toyota Mirai, world’s first mass produced fuel cell sedan which is entering sales in Europe this month.


Read more

Ground-breaking: First public hydrogen station in Belgium is being built on Toyota land

Posted by: on October 5th, 2015 No Comments


Joining Ms Annemie Turtelboom, Vice-Minister-President of the Flemish Government, Flemish Minister for Budget, Finance and Energy, Mr Masahisa Nagata, Toyota Motor Europe Executive Vice-President, Mr Diederick Luijten, Air Liquide Benelux Industries Director for Industrial Merchant, and Mr Bert De Colvenaer, Executive Director, Fuel Cells and Hydrogen-Joint Undertaking, dug a shovel in the ground to kick off the construction of the hydrogen station.

There are times when ground-breaking moments call for an actual… ground breaking. Last Friday, the construction of the very first public hydrogen station in Belgium has started on the land of Toyota Motor Europe in Zaventem.


The shovels have been already dug in the ground to prepare for the opening to the public by mid-2016. Mirai drivers, as well as drivers of other fuel cell vehicles, will of course have access to the station 24h a day, 7 days a week. The station will be built, maintained and operated by Air Liquide.

We have already announced at the Frankfurt Motorshow that Belgium would be the fourth country in Europe to commercialise world’s first mass-produced fuel-cell sedan. Toyota Mirai will start sales from the first half of 2016.


With a range similar to a conventional car and with a refuelling time of less than 5 minutes, the Toyota Mirai does not emit any harmful emissions – only water leaves the tailpipe. Just like with the Prius launched in Europe in 2000, which has since become popular and spawned several other hybrid vehicles, Toyota wants Mirai to begin a new era in clean mobility and intends to popularise zero emissions fuel cell mobility within a couple of decades.

The first public hydrogen station in Belgium will be connecting the country to the ever growing European network of hydrogen stations.


Read more

Toyota Mirai: innovation of the decade

Posted by: on September 30th, 2015 No Comments


• Germany’s Center of Automotive Management selects the 100 most disruptive automotive innovations
• Comparison of over 8,000 innovations in the automotive industry of the last decade has resulted with the fuel cell vehicle leading the ranking
• Launched in 2012, the Toyota Prius Plug-in Hybrid landed in third place in the ranking

The Toyota Mirai is the outstanding innovation of the past decade: the fuel cell vehicle landed at the top of the Germany‘s Center of Automotive Management’s (CAM) ranking of the world’s 100 most significant automotive engineering innovations.


With the first European customers taking delivery in the coming weeks in Germany, Denmark and the UK, this hydrogen-powered zero emission sedan ushers in a new era to the automotive world as we know it.

To make their ranking, the CAM team, based in Bergisch Gladbach and headed by Prof. Dr. Stefan Bratzel, closely examined more than 8,000 new innovations in the period from 2005 to 2015. These were rated according to their relevance to the market and industry as well as their innovativeness.


The winner was world’s first mass-produced fuel cell sedan to become available to the public. Hydrogen is transformed in the fuel cell stack into electricity which powers the 114 kW/155 HP electric engine. FCVs are zero emission vehicles, emitting only water during driving. They are as easy to use as conventional vehicles and are capable of long trips thanks to their range and refuelling time, both comparable to those of a petrol car.

The CAM_Logo_300dpiToyota Prius Plug-in Hybrid is another winner of the CAM survey and another first of its kind: the first mass-produced plug-in can be charged using any standard household socket and in addition to5.2 kW/h electricity uses just 2.1 litres of fuel per 100 kilometres, which corresponds to 49 grams of CO2 emissions per kilometre. In the ranking of the 100 most significant innovations, that means a third place.


Read more


Posted by: on September 22nd, 2015 Comments Off


For Toyota, safety comes first.  And nothing proves it better than the fact that the new Toyota Avensis has been awarded the prestigious Euro NCAP five-star rating.


The programme is composed of four areas – Adult Occupant, Child Occupant, Pedestrian Protection and, since 2009, Safety Assist. The latter includes injury avoidance and mitigating functions, such as Autonomous Emergency Braking (comes standard on the car with the Toyota Safety Sense package), Electronic Stability Control and a speed limiter.

The new Avensis scored an outstanding 93% for Adult Occupant protection, 85% for Child Occupant, 78% for Pedestrian and 81% for Safety Assist. Not bad, isn’t it?

Avensis’ performance earns it a mention on Euro NCAP’s website in the rankings for Safest Family Cars and Safest Fleet Cars.

Avensis_23__EuroNCAP Avensis_TS_37__EuroNCAP

For this occasion that we talked to the Toyota Motor Europe R&D team who had the scope of its responsibility in vehicle safety development expanded for 2015 Avensis.

“It was a tough journey, but highly rewarding and motivating,” explains Andrea Lucchini Gilera, Manager for Safety group of R&D Vehicle Performance Engineering (VPE).

“Safety performance affects all people in and around the car, and Toyota’s image. There is no way to compromise.”

A manufacturer can sell a car after fulfilling legal requirements in homologation tests. However, this process checks only basic performance. “To guarantee good real-life protection, we take into account additional elements – internal requirements and ratings by external bodies such as Euro NCAP.”

Comprising government agencies and consumer associations, Euro NCAP assesses car’s safety based on a list of tests whose thresholds are stricter than homologation tests.  Results are published in number of stars, which is understandable to anyone and easy to compare.  In some countries, having a certain number of stars in Euro NCAP testing is a pre-requisite for entering the fleet market.

TME R&D Safety group participates in some of industry working groups which collaborate with Euro NCAP in its periodical reviews of testing protocols and performance requirements. “Through this activity, we try to bring real-life based improvements into the method of evaluating car safety. It also allows us to reflect the future direction on our development,” says Andrea.

“For Avensis safety testing, we knew that there were going to be many challenges: new requirements and new testing method for pedestrian protection, a new front crash test and stricter thresholds for existing tests.”

“Plus, we decided to modify the front seat to reduce weight and cost, while keeping the current level of whiplash performance which is extremely good. We also wanted to implement Toyota Safety Sense – active safety features.”

In 2013, the development activity started. “It’s a continuous loop which also involves Body Design Division a lot. We discuss with designers how to achieve the required safety performance, while taking into account the impact on performance and needs of other development areas”.logo_5awards_2015_pos

Asked about the most challenging part of the project, Andrea named pedestrian safety performance. “For the first time, TME took full responsibility for development. “

“We decided to use CAE (Computer Aided Engineering) simulations to drastically reduce the number of physical tests, and to do the simulations by ourselves at TME. This means that the CAE responsibility was handed over from Japan to Europe. We started by building a number of processes and tools in order to efficiently integrate the new CAE work into our existing workflows. “

Andrea concludes: “Each of us came out of this project with a lot of learning and a stronger sense of ownership.”

“But, this is only the beginning – one step ahead towards next challenges.”


Read more

IAA|Frankfurt Motor Show 2015|Live blog|Day 2|The Honoured Guest

Posted by: on September 17th, 2015 Comments Off

We are pretty excited to welcome the German Chancellor Angela Merkel on our stand at the Frankfurt Motorshow today.

Mrs Merkel has come today to the Messe‘s Hall 8 to take a look at the Toyota Mirai – the world’s first mass-produced hydrogen-powered car.

Mrs Merkel has been welcomed and given a broad explanation of the benefits of the advanced technology by Dr. Johan van Zyl, President and CEO of Toyota Motor Europe.
Having a doctorate degree in Physics, she was impressed by the potential use of hydrogen, which also can make an important contribution to the ecological mobility targets of the Federal government. Toyota Mirai will be available already as of middle October in Germany, one of the first European markets for the trailblazing technology.

No need to wait until seen on the roads – step by Hall 8 to see Toyota Mirai already today.


Read more

Previous Entries