It’s hard to believe, but after months of hard work, the 2011 Geneva Motor Show Press Days starts tomorrow. Tonight, we will hold our Private Executive Press Meetings where we offer journalists a platform to discuss Toyota strategies, technologies and products with our Executives.

At the recent Detroit Auto Show, President Akio Toyoda spoke about the care Toyota and its members worldwide put into making cars. He said: “we will put heart and soul into our cars just like when a mother makes onigiri (Japanese rice balls).” This poetic image reminded me of the love and care my mother used to put into preparing my lunchbox for school every day.