Showcasing the future in Geneva
The countdown has begun for the 2012 edition of the Geneva Motor Show. In less than a week, we’ll all have packed our bags and be on our way to Switzerland. We’ve all worked really hard over the past few months – actually, the first preparations began a year ago already – to showcase some really great products and concepts. On the Toyota side, there will be two world premieres and four European premieres while on the Lexus stand there will be the award-winning LF-LC Concept Check out our preview after the break (and a sneak peek of the stands).
Looking into the future on the Toyota stand
You might’ve come across our FT-Bh Concept teaser video last week. This is one of our really exciting debuts in Geneva. The concept is built around a super lightweight, low emissions design and uses materials and processes already common in the industry. This means an affordable, highly efficient B-segment car weighing less than our A-segment AYGO. Oh, and the name stands for Future Toyota – B-segment hybrid.
Last year, we brought our concept version of the Yaris Hybrid to Geneva. Now, one year down the line, we’re ready to debut the production ready version. This compact city car features some really clever engineering and packaging. Our engineers downsized key Hybrid Synergy Drive® components so that the model stays true to the original Yaris “small outside, big inside” philosophy. Come and experience the spacious Yaris Hybrid for yourself if you’re visiting the motor show.
Here’s something everyone’s been waiting for, the GT 86 is going to make its European debut in Geneva! The GT 86 aims to bring the joy and purity of driving to customers while being affordable. And judging by the recent coverage of our new rear-wheel drive compact sports car, it’s going to fit the bill.
The TOYOTA diji (you might know it as the Fun-Vii when it made its world premiere in Tokyo last year) will be on European shores for the first time. There’s no way to describe the car than that the whole car is a digital screen. Every exterior and interior aspect of the car can be changed to suit the mood of the driver. This is definitely something worth seeing in action in Geneva.
The other two European premieres are the NS4 and FCV-R. The NS4 is a concept of the next generation of our Plug-in Hybrid Vehicles. It represents the next step in our designs with added sensory satisfaction and enhance driving feel. Looking even further into the future, the FCV-R brings us a step closer to the mass-production of hydrogen powered vehicles. Keep a good look out for the FCV-R. You might see them on the roads soon enough when we plan to launch our hydrogen fuel cell vehicle by 2015.
Award-winning designs at Lexus
Earlier this year, at the Detroit Auto Show, Lexus showcased the shiny new LF-LC Concept. The concept promptly picked up the EyesOn Design Award as the best concept of the show. Now this hybrid 2+2 sports coupe will make its European debut in Geneva. The LF-LC is designed to be entirely driver-focussed and powered by an advanced Lexus Hybrid Drive. It really looks quite stunning and should once again be a show stopper.
We will also bring the all-new Lexus GS 450h to Geneva. The model will go on sale in Europe later this year and boasts a 23% reduction in fuel consumption at just 5.9 l/100km and CO2 emissions of just 137 g/km.
Finally, the full range of the Lexus F Sport hybrid vehicles will also be on show including two new models to be launched this year.
Here’s a sneak peak at what our stands will look like in Geneva on the press days. But keep in mind, because of the many premieres we have, we’ve had to substitute some of the cars with current or previous models. You’ll have to wait until next week when we unveil the cars on March 6 at 10:15 CET for Toyota and 10:30 CET for Lexus.
Keep checking back to our blog. We might be able to reveal a little bit more later this week! You can also follow us on Twitter to get the latest news and pics as they become available, and our YouTube channel for the latest videos!
You can also follow the progress of the stand construction live, courtesy of the live webcam footage provided by the organisers: here.
Lexus at the Geneva Motor Show