Hilux at the South Pole

100 years ago, Amundsen and Scott set off on their epic race across the Antarctic – at the time, one of the least explored and least understood places on the planet, and still is one of the most hostile – on their way to claim the South Pole. In the past few months, a team of Toyota Hilux, Land Cruiser and Tacoma vehicles prepared by Arctic Trucks (the guys behind the Hilux used by Top Gear to reach the North Pole) followed the footsteps of the pioneers and broke a few records along the way. (More after the break)

Behind the scenes in Geneva

It’s Friday and we’ve got something cool lined up exclusively for our online fans. Coinciding with the line-off ceremony of the Toyota GT86 in Japan today, we’ve released a four-part video series detailing the design story behind our new front-engined, rear-wheel drive sports car. Featuring Chief Designer “Dezi” Nagaya, we filmed the series at the recent Geneva Motor Show where he explained four key aspects of the design in detail: the unique sports car heritage from the 2000GT, exterior, interior and the “86″ logo. Enjoy!

Toyota Press Conference

For us, it’s Day 2 in Geneva but the first Press Day only started today. As you might have seen from our Twitter activities, the Palexpo has already been a hive of activities since yesterday. The biggest news from Geneva are the world and European premieres in the flesh. For Toyota, this meant the Yaris Hybrid and FT-Bh were seen for the first time as well as the European debuts for the GT 86, NS4, FCV-R and TOYOTA diji Concepts. Lexus brought their new GS 450h and RX 450h as well as the LF-LC Concept, not to forget the raft of F SPORT editions for the line-up.

All-new Lexus RX

As promised earlier this week, we can announce another Lexus world premiere for the upcoming Geneva Motor Show. The newly redesigned Lexus RX will be yet another highlight starting next Tuesday on the Lexus stand. Have a look at the first teaser of the car. The redesign features the bold spindle grille that we are progressively implementing throughout our line-up. It’s a more emotional design language for Lexus, and it gives our models a stronger road presence. More after the break.