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Live from Geneva Motor Show – Day 1

Posted by: on March 3rd, 2015 Comments Off


So here we are, at the opening of the 85th International Geneva Motor Show. Everything is ready to welcome first the media (3-4th March) & then the public in the 10 days that follow.

Where to start… ? Ah yes, cars! What do we actually show today? Let’s see ..


New Avensis

Designed, engineered and built in Europe, our new D-segment player has arrived.  More dynamic exterior, great looking LED headlamps and a fantastic interior… wherever you put your hands it’s quality, soft touch material, there’s a huge (8”) multimedia touch screen and a really fancy new instrument binnacle, with tubed  speedometer and tachometer and a  TFT multi information screen – which even reads you the road signs – in between. Everywhere, chrome highlights and super quality materials remind you that you are sitting in a real premium vehicle. Of course the driving has improved as well, the new Avensis has received 2 new diesel engines and the noise level has been reduced to a surprisingly low level. And seen the equipment level you get for your money, it’s a really good deal!



This model has been known for its quality-durability and reliability (it has even won the J.D. Power Customer Satisfaction Award in 2014 in Germany)  and now, with the new Toyota Safety Sense, it also becomes a star in terms of safety, and the perfect travel companion.



New Auris

Auris has many talents, but perhaps its biggest differentiator is its hybrid powertrain. The Auris Hybrid now has a CO2  as low as 79 (!!!) g/km – no surprise that this is the most sold hybrid model in Europe.

But if you’re not shopping for a hybrid, there is still plenty of choice with the  new Auris. Take the brand new 1.2T  turbocharged petrol engine, the new 1.6 D-4D diesel engine or the 1.4 D-4D that has been improved so much that it is now one of the most efficient in its class.  This model gets a new look as well (and what a look!) and its interior will leave you speechless, we can guarantee you.



Toyota Mirai

Even though we have talked quite a lot about and sales have already started in Japan, Geneva Motor Show marks the official  European Premiere of our hydrogen powered fuel cell vehicle. By now, probably everyone knows, but we would  like to remind you anyway… IT ONLY EMITS WATER!!!! How is this possible? Watch our video.

There will be people doubting the viability of this technology – just like there were many questioning the feasibility of hybrid vehicles. But hybrid became popular, and today, many are following Toyota’s example.  See where we are coming from?  Toyota is again pioneering a very important technology, that is essential in a world that is running out of fossil fuel and that is in bad need of a clean-up



Stand animations

As weird as it might sound there are ninjas on the Toyota stand. Well, we can explain. Toyota is presenting Toyota Safety Sense, a set of newly developed active safety technologies. The aim is that these safety features prevent or mitigate collisions, just like ninjas would protect you from an intruder. Every hour there is a martial art demonstration by professionals and you can also take your own safety pose (you can either share it on social networks or simply walk away with your memorable image).

martial art demonstration


But back to serious business. The Toyota Safety Sense consists of:

–         Pre-Collision System (PCS) which detects object ahead of the vehicle and reduces the risk of hitting the car in front

–         Lane Departure Alert (LDA) monitors lane markings and if you leave your lane without indicating, it will warn you.

–         Automatic High Beam (AHB) detects other vehicles’ lights and adjust automatically high and low beam

–         Road Sign Alert (RSA) reads road signs for you, and displays them on the dash

To make it clearer, have a look at the light-hearted videos that explain what this is all about.



Come and see us on the Toyota stand or follow us for more news on Twitter! #ToyotaGeneva





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Live from Geneva Motor Show 2015 – Day 0

Posted by: on March 2nd, 2015 Comments Off


Though we have the impression that Salon de Paris just closed its doors we are back on stage at the 85th International Geneva Motor Show. We’ll be reporting for the next couple of days about the latest Toyota news from the home of cheese fondu and big lakes.


Today it’s day 0… time for the last finishing touches on the stand, hostesses are being briefed to be able to answer all sorts of questions about our cars (and show where the nearest cloakrooms can be found – the most FAQ).











Behind closed curtains Daniele Schillaci, Senior VP of Sales & Marketing and Karl Schlicht, Executive VP, Sales are rehearsing for the press conference that will take place tomorrow, on 3rd March at 12:15.



Looking around it’s hard to believe that tomorrow morning everything will be in perfect order, all cars will be shining and all ‘actors on stage’ will know their place and role. But it will … and we’ll be happy to host you on the Toyota stand and proudly show you around to present you our latest products.



If you cannot be there with us in person this blog will give you plenty of updates and also our Twitter account (you might want to follow us if you don’t yet do) will serve as a primary source for images, videos and news, news and even more news… #ToyotaGeneva.

Want to see what people on social networks are saying about Toyota at the Geneva Motor Show? Check out our Social Hub on www.toyota-europe.com… (live as of 3rd March)


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Mission Accomplished: Robot Astronaut Kirobo Returns to Earth

Posted by: on February 12th, 2015 Comments Off

Hey folks, we have some hot news for you! Remember some time ago (in December 2013 to be exact) we have talked about Kirobo and sending this brave tiny taking robot to International Space Station?

Well, he has just made his way back.

After an impressive 18 months on board the International Space Station, humanoid communication robot Kirobo returned to Earth as a passenger on SpaceX’s CRS-5 Dragon cargo supply spacecraft which successfully splashed down in the Pacific Ocean earlier today.

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Another reason to fall in love with hybrid

Posted by: on February 6th, 2015 Comments Off

When your Toyota hybrid has reached the end of its life, we believe it can be efficiently recycled. This includes the recycling of hybrid system’s high-voltage battery.

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Toyota Outlines 2015 Motorsports Activities, Returns to WRC and confirms WEC driver line-up

Posted by: on January 30th, 2015 Comments Off


Today Toyota announced its motorsports activities for 2015 during its annual Motorsports Press Conference in Japan. Highlights of the event were the announcement that Toyota will return to the FIA World Rally Championship in 2017 and confirmation of Toyota Racing’s driver line-up for the 2015 FIA World Endurance Championship.


World Rally Championship (WRC)

Over the next two years Toyota Motorsport GmbH (TMG) will continue its test programme with the Yaris WRC car to prepare for a full return to the series in 2017, when updated technical regulations are expected to be introduced.

The new Yaris WRC features a 1.6-litre turbo-charged, direct-injection  engine, which produces over 300 hp, while its chassis has been shaped  through advanced simulation, testing and production techniques.


Developed and built exclusively by TMG at its technical centre in Cologne,  Germany, the car has already completed a preliminary test programme on tarmac and gravel stages throughout Europe, creating a promising foundation on which to build over the coming months.

Over the next two years, as the team moves closer to WRC participation, the car will undergo a full test programme consisting of several WRC venues around Europe on a variety of surfaces, its development slowly expanding with the dedicated team of specialists to engineer and operate the car also being increased.


Junior Development Programme

Alongside the honing and evolution of the Yaris WRC, TMG is also hoping to generate more stars behind the wheel with the launch of its Junior Development Programme.

The first beneficiary of the scheme is Frenchman Eric Camilli, 27, who has already tested the Yaris WRC. He will now carry out the development programme alongside experienced countryman Stéphane Sarrazin, also a racer in Toyota’s FIA World Endurance Championship team, and Sebastian Lindholm, a veteran Finnish driver.



A rich rallying heritage

When the Yaris WRC makes its competitive debut in 2017, it will mark almost two decades since Toyota’s last World Championship rally, in 1999.

 That season marked the end of over 25 years of continuous rally activity at  TMG, which began life as Andersson Motorsport GmbH – named after  company founder Ove Andersson – and competed in WRC as Toyota Team  Europe (TTE).


In those days, TTE participated with iconic cars such as the Celica Twincam Turbo – and GT-Four variants – and the Corolla WRC, and featured legendary drivers such as Carlos Sainz, Juha Kankkunen and Didier Auriol.

Since 1972, Toyota has achieved 149 podiums, 43 wins, four drivers’ and three manufacturers’ World Championship titles: a rich rallying heritage indeed.


World Endurance Championship

Toyota Racing will continue to race in the FIA World Endurance Championship (WEC). Last year, when it became possible to fully utilize the maximum potential of the hybrid system, the Toyota TS040 Hybrid won five out of eight races, winning the manufacturers’ and drivers’ world titles.

This year, the fourth year of participation, Toyota Racing will enhance its full-hybrid powertrain—the Toyota Hybrid System-Racing (THS-R)—aiming to extend both world titles, for the first time, win the legendary Le Mans 24 Hours (held June 13–14).


As World Champions, TOYOTA Racing will take the #1 and #2 plates while the individual driver line-ups have been fine-tuned for maximum performance.

The #1 car will feature drivers’ World Champions Anthony Davidson and Sébastien Buemi alongside Kazuki Nakajima. Alex Wurz, Stéphane Sarrazin and Mike Conway will share the #2 car.



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