FCV Concept Geneva Motor Show 2014
FCV Concept Animation
Toyota Geneva Motor Show 2014
AYGO World Premiere
FV2 Geneva Motor Show 2014
AYGO Reveal Geneva Motor Show 2014
AYGO Story
TS040 HYBRID Teaser
Kirobo Conversation in Space
Highlander One of Those Days


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Toyota is the most environmentally friendly brand in Germany

Posted by: on May 13th, 2015 Comments Off

Toyota awarded the most environmentally friendly brand in 2015 in Germany’s largest survey of fleet customers

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The Long Road to Mirai

Posted by: on April 3rd, 2015 Comments Off


‘Mirai’ may mean ‘Future’ in Japanese, but Toyota’s first mass production fuel cell car has origins as far back as the mid-nineties. That is when the Japanese manufacturer laid out a strategy that was aimed at guaranteeing sustainable mobility for the 21st century.




Toyota’s goal was threefold. First, to improve overall efficiency, allowing drivers to do more with less. Secondly, to diversify the energy sources used to propel cars, in order to reduce dependence on dwindling oil reserves. And finally, to reduce the environmental impact of personal mobility. 


Hybrid is the cradle

To this day, the most legendary heir of that strategy is the petrol-hybrid Prius. By combining a petrol engine with an electric motor, the concept behind Prius was as simple as it was ingenious. On the one hand, the car was able to recapture energy that traditionally goes to waste under braking, and store it in a compact on-board battery. And on the other hand, this battery fed an electric motor that could step in to support the engine, reducing its thirst for fuel. Through a clever gearbox, the system allowed petrol and electric to work in perfect symbiosis, and even permitted the engine to run as often as possible in its most efficient rev-range. Any surplus power was simply turned into electricity and sent to the battery.




Seen by many at first as little more than an oddity, Prius and its powertrain gradually won fans. Technology lovers chose it for its high tech content, environmentalists for the greener form of transport that it promoted. And when the rich and famous embraced it and started selecting it over the luxury barges and supercars that they preferred in the past, awareness and appreciation rocketed.

Today, hybrid technology has found its way into various other models of the Toyota range. One in three Yaris sold in Europe today is hybrid and the same goes for 40% of all Auris. Nor is Toyota longer alone as a hybrid manufacturer: in recent years, other brands have started to follow suit – including some of the brands that had been highly critical of the technology at the beginning.


Battery electric vehicles for last mile mobility

Less well known, is that Toyota’s plans extended much further. Its strategy placed hybrid at the heart of the future car market, but it also foresaw a clear role for electric vehicles. Having invested in battery research in its own Physical and Chemical Research institute founded as far back as 1940, Toyota didn’t hold out much hope for a sudden break-through in batteries that would suddenly make EVs a valid mass-market alternative for the regular family car. However, it did see opportunities for small battery-powered vehicles as an alternative for urban, last-mile mobility. In such usage, driving range is less of a priority, so the battery pack can be kept compact and light, in itself helping efficiency. The latest personification of this concept is the Toyota i-Road, which is deployed in pilot car-sharing programmes in Japan and in the French city of Grenoble.





Fuel Cell for high mileage vehicles

At the other end of the scale, for large vehicles designed for long distance travel, Toyota started researching Fuel Cell technology. Using hydrogen as a source for on-board electricity generation yielded a very different type of electric vehicle: one that was not limited by range or by recharging time.

In the subsequent development of EVs and Fuel Cell cars, Toyota relied heavily on the architecture it had devised for its hybrid powertrains. The principle of energy recuperation was applied to both vehicle types, whereas the hybrid concept was adopted in its entirety for the Fuel Cell prototypes.  Here, the petrol engine from a traditional hybrid was simply replaced by a Fuel Cell stack, and the petrol tank by hydrogen tanks.

Today, after more than fifteen years of development, Mirai’s basic architecture borrows from that of the very first Prius. And several parts of its powertrain, such as the motor and the traction battery, are proven components that are shared with other Toyota hybrids.

Going forward, Toyota Fuel Cell cars can be expected to continue to benefit from the company’s ever strengthening expertise of hybrid technology.


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Live from Geneva Motor Show – Day 1 update

Posted by: on March 3rd, 2015 Comments Off


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Live from Geneva Motor Show – Day 1

Posted by: on March 3rd, 2015 Comments Off


So here we are, at the opening of the 85th International Geneva Motor Show. Everything is ready to welcome first the media (3-4th March) & then the public in the 10 days that follow.

Where to start… ? Ah yes, cars! What do we actually show today? Let’s see ..


New Avensis

Designed, engineered and built in Europe, our new D-segment player has arrived.  More dynamic exterior, great looking LED headlamps and a fantastic interior… wherever you put your hands it’s quality, soft touch material, there’s a huge (8”) multimedia touch screen and a really fancy new instrument binnacle, with tubed  speedometer and tachometer and a  TFT multi information screen – which even reads you the road signs – in between. Everywhere, chrome highlights and super quality materials remind you that you are sitting in a real premium vehicle. Of course the driving has improved as well, the new Avensis has received 2 new diesel engines and the noise level has been reduced to a surprisingly low level. And seen the equipment level you get for your money, it’s a really good deal!



This model has been known for its quality-durability and reliability (it has even won the J.D. Power Customer Satisfaction Award in 2014 in Germany)  and now, with the new Toyota Safety Sense, it also becomes a star in terms of safety, and the perfect travel companion.



New Auris

Auris has many talents, but perhaps its biggest differentiator is its hybrid powertrain. The Auris Hybrid now has a CO2  as low as 79 (!!!) g/km – no surprise that this is the most sold hybrid model in Europe.

But if you’re not shopping for a hybrid, there is still plenty of choice with the  new Auris. Take the brand new 1.2T  turbocharged petrol engine, the new 1.6 D-4D diesel engine or the 1.4 D-4D that has been improved so much that it is now one of the most efficient in its class.  This model gets a new look as well (and what a look!) and its interior will leave you speechless, we can guarantee you.



Toyota Mirai

Even though we have talked quite a lot about and sales have already started in Japan, Geneva Motor Show marks the official  European Premiere of our hydrogen powered fuel cell vehicle. By now, probably everyone knows, but we would  like to remind you anyway… IT ONLY EMITS WATER!!!! How is this possible? Watch our video.

There will be people doubting the viability of this technology – just like there were many questioning the feasibility of hybrid vehicles. But hybrid became popular, and today, many are following Toyota’s example.  See where we are coming from?  Toyota is again pioneering a very important technology, that is essential in a world that is running out of fossil fuel and that is in bad need of a clean-up



Stand animations

As weird as it might sound there are ninjas on the Toyota stand. Well, we can explain. Toyota is presenting Toyota Safety Sense, a set of newly developed active safety technologies. The aim is that these safety features prevent or mitigate collisions, just like ninjas would protect you from an intruder. Every hour there is a martial art demonstration by professionals and you can also take your own safety pose (you can either share it on social networks or simply walk away with your memorable image).

martial art demonstration


But back to serious business. The Toyota Safety Sense consists of:

–         Pre-Collision System (PCS) which detects object ahead of the vehicle and reduces the risk of hitting the car in front

–         Lane Departure Alert (LDA) monitors lane markings and if you leave your lane without indicating, it will warn you.

–         Automatic High Beam (AHB) detects other vehicles’ lights and adjust automatically high and low beam

–         Road Sign Alert (RSA) reads road signs for you, and displays them on the dash

To make it clearer, have a look at the light-hearted videos that explain what this is all about.



Come and see us on the Toyota stand or follow us for more news on Twitter! #ToyotaGeneva





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Live from Geneva Motor Show 2015 – Day 0

Posted by: on March 2nd, 2015 Comments Off


Though we have the impression that Salon de Paris just closed its doors we are back on stage at the 85th International Geneva Motor Show. We’ll be reporting for the next couple of days about the latest Toyota news from the home of cheese fondu and big lakes.


Today it’s day 0… time for the last finishing touches on the stand, hostesses are being briefed to be able to answer all sorts of questions about our cars (and show where the nearest cloakrooms can be found – the most FAQ).











Behind closed curtains Daniele Schillaci, Senior VP of Sales & Marketing and Karl Schlicht, Executive VP, Sales are rehearsing for the press conference that will take place tomorrow, on 3rd March at 12:15.



Looking around it’s hard to believe that tomorrow morning everything will be in perfect order, all cars will be shining and all ‘actors on stage’ will know their place and role. But it will … and we’ll be happy to host you on the Toyota stand and proudly show you around to present you our latest products.



If you cannot be there with us in person this blog will give you plenty of updates and also our Twitter account (you might want to follow us if you don’t yet do) will serve as a primary source for images, videos and news, news and even more news… #ToyotaGeneva.

Want to see what people on social networks are saying about Toyota at the Geneva Motor Show? Check out our Social Hub on www.toyota-europe.com… (live as of 3rd March)


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