For us, it’s Day 2 in Geneva but the first Press Day only started today. As you might have seen from our Twitter activities, the Palexpo has already been a hive of activities since yesterday. The biggest news from Geneva are the world and European premieres in the flesh. For Toyota, this meant the Yaris Hybrid and FT-Bh were seen for the first time as well as the European debuts for the GT 86, NS4, FCV-R and TOYOTA diji Concepts. Lexus brought their new GS 450h and RX 450h as well as the LF-LC Concept, not to forget the raft of F SPORT editions for the line-up.
As promised earlier this week, we can announce another Lexus world premiere for the upcoming Geneva Motor Show. The newly redesigned Lexus RX will be yet another highlight starting next Tuesday on the Lexus stand. Have a look at the first teaser of the car. The redesign features the bold spindle grille that we are progressively implementing throughout our line-up. It’s a more emotional design language for Lexus, and it gives our models a stronger road presence. More after the break.
The countdown has begun for the 2012 edition of the Geneva Motor Show. In less than a week, we’ll all have packed our bags and be on our way to Switzerland. We’ve all worked really hard over the past few months – actually, the first preparations began a year ago already – to showcase some really great products and concepts. On the Toyota side, there will be two world premieres and four European premieres while on the Lexus stand there will be the award-winning LF-LC Concept Check out our preview after the break (and a sneak peek of the stands).
Brussels’ 2012 Auto Salon draws crowds; hybrids attract huge interest on Toyota and Lexus stands
There was a sense of relief as car horns resonated in the halls of the Brussels Expo around 7 PM on Sunday evening to mark the end of this year’s edition of the Brussels Auto Salon. After standing on their feet and answering thousands of customers’ questions, the hosts and hostesses of the various automakers’ stands were tired but looked satisfied: more than half a million people visited the show, a clear demonstration that automobiles are still close to the hearts of Belgian customers.
Shortly after landing at Frankfurt Airport, we headed directly to the exhibition hall, or Messe, to help with the final bits and pieces before the doors opened on Tuesday morning for the Press Days of the 2011 IAA Frankfurt Motor Show. It was an interesting experience for me to say the least. In Geneva, I arrived when everything was already sparkling under the spotlights. This time, I could really get a sense of how much work actually goes into putting up a display at motor shows.
The exhibition centre in Frankfurt is just immense. After the first few hours there, I quickly realised that my colleagues were not joking when they told me the Frankfurt Motor Show was quite a bit bigger than Geneva.