I was recently lucky enough to be on vacation in the mountains. While I was riding up the mountain on the ski-lift with some friends I noticed that there seemed to be a lot fewer trees affected by acid rain as compared with my recollection of some years ago. If this is true, then I hope it has a lot to do with the wider use of electricity from renewable sources. We believe this is a very important step to take to have a more sustainable business.
Those of you that follow our Twitter will know that I’m just back from the Geneva Motor Show. We had a very busy time at the show, for a number of reasons. Firstly because the industry is under intense scrutiny at the moment, as we are doing our best to weather a really tough crisis. Secondly, we launched the new Prius into Europe at our event last Monday evening, alongside the new Verso, (C-segment MPV.)