Toyota FT-86 II Concept an IAA Frankfurt 2011

Shortly after landing at Frankfurt Airport, we headed directly to the exhibition hall, or Messe, to help with the final bits and pieces before the doors opened on Tuesday morning for the Press Days of the 2011 IAA Frankfurt Motor Show. It was an interesting experience for me to say the least. In Geneva, I arrived when everything was already sparkling under the spotlights. This time, I could really get a sense of how much work actually goes into putting up a display at motor shows.

The exhibition centre in Frankfurt is just immense. After the first few hours there, I quickly realised that my colleagues were not joking when they told me the Frankfurt Motor Show was quite a bit bigger than Geneva.

Toyota Motor Europe has teamed up with the folks over at Our Future Mobility Now * to help bring tomorrow’s drivers and leading European manufacturers together at a live, creative event this summer.

Our Future Mobility Now is a project that brings together the mobile generation of the future and Europe’s leading vehicle manufacturers. Involving Toyota and other European manufacturers, the project is looking to build a community that imagines how the vehicles and transport we use will evolve and influence 21st Century life. Europe’s brightest young talent are invited to get involved and have a say on the big issues facing the transport industry, such as:

It’s hard to believe, but after months of hard work, the 2011 Geneva Motor Show Press Days starts tomorrow. Tonight, we will hold our Private Executive Press Meetings where we offer journalists a platform to discuss Toyota strategies, technologies and products with our Executives.

Two weeks ago, Toyota Motor Europe participated as Main Partner at the EBS, a yearly gathering of leading European politicians, business leaders and opinion formers. This year’s theme – “Putting Europe back on track” – focused on issues mainly related to economic recovery and clean technologies.

A few days ago Toyota France participated in the opening ceremony of our first Sustainable Retailer in La Rochelle in the west of France.  This is the result of more than 5 years work between Toyota Motor Europe, Toyota France, Toyota Financial Services, the dealer group Toys Motors and his architectural team.