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Toyota Mirai production starts for Japanese market

Posted by: on December 15th, 2014 Comments Off


This week, the Motomachi-plant in Toyota City starts mass production of the Toyota Mirai fuel cell car. A historic moment for Toyota, which also underlines the expertise and the know-how off the work-force at this Toyota City based plant.

Toyota Mirai

The Motomachi factory is one of the oldest in the Toyota group. Located nearby the group headquarters in Toyota City, it started operations in 1959 with the production of the legendary Toyopet Crown.

Today, the plant employs approximately 7000 workers, most of them

Toyota Crown





involved in the production of models for the Japanese market, such as the Crown and the Mark X.


But since 2008, a small unit of highly skilled employees is assigned tospecial projects that require a lot of care, acting as pioneers within Toyota’s production workforce. This is the team that built the limited-run Lexus LFA supercar, and now, they have turned their attention to the Toyota Mirai.

They have a dual role: supplying the first mass-produced fuel cell car and gathering experience for future generations of the Toyota hydrogen-powered models.

The first months of Mirai production are destined for the Japanese market, but as from summer 2015, Motomachi will also start churning out cars for Europe and the US.


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It’s the same, but is it…? Toyota at Tokyo Motor Show 2013

Posted by: on November 18th, 2013 2 Comments

Toyota FCV Concept

Toyota’s pioneering hydrogen-powered fuel cell car, the Toyota FCV Concept, will have its world debut at the upcoming Tokyo Motor Show starting November 20. Don’t worry if you can’t make it, we’ve got all the juicy bits after the break. Click through to find out.

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Toyota and Lexus at 2011 #IAA Frankfurt

Posted by: on September 15th, 2011 2 Comments

Toyota FT-86 II Concept an IAA Frankfurt 2011

Shortly after landing at Frankfurt Airport, we headed directly to the exhibition hall, or Messe, to help with the final bits and pieces before the doors opened on Tuesday morning for the Press Days of the 2011 IAA Frankfurt Motor Show. It was an interesting experience for me to say the least. In Geneva, I arrived when everything was already sparkling under the spotlights. This time, I could really get a sense of how much work actually goes into putting up a display at motor shows.

The exhibition centre in Frankfurt is just immense. After the first few hours there, I quickly realised that my colleagues were not joking when they told me the Frankfurt Motor Show was quite a bit bigger than Geneva.

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Our Future Mobility Now event in Brussels 22nd-25th June 2011

Posted by: on May 10th, 2011 1 Comment

Toyota Motor Europe has teamed up with the folks over at Our Future Mobility Now * to help bring tomorrow’s drivers and leading European manufacturers together at a live, creative event this summer.

Our Future Mobility Now is a project that brings together the mobile generation of the future and Europe’s leading vehicle manufacturers. Involving Toyota and other European manufacturers, the project is looking to build a community that imagines how the vehicles and transport we use will evolve and influence 21st Century life. Europe’s brightest young talent are invited to get involved and have a say on the big issues facing the transport industry, such as:

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First look at Toyota and Lexus in Geneva

Posted by: on February 28th, 2011 2 Comments

It’s hard to believe, but after months of hard work, the 2011 Geneva Motor Show Press Days starts tomorrow. Tonight, we will hold our Private Executive Press Meetings where we offer journalists a platform to discuss Toyota strategies, technologies and products with our Executives.

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