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Toyota and Lexus at 2011 #IAA Frankfurt

Posted by: on September 15th, 2011 2 Comments

Toyota FT-86 II Concept an IAA Frankfurt 2011

Shortly after landing at Frankfurt Airport, we headed directly to the exhibition hall, or Messe, to help with the final bits and pieces before the doors opened on Tuesday morning for the Press Days of the 2011 IAA Frankfurt Motor Show. It was an interesting experience for me to say the least. In Geneva, I arrived when everything was already sparkling under the spotlights. This time, I could really get a sense of how much work actually goes into putting up a display at motor shows.

The exhibition centre in Frankfurt is just immense. After the first few hours there, I quickly realised that my colleagues were not joking when they told me the Frankfurt Motor Show was quite a bit bigger than Geneva.

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First look at Toyota and Lexus in Geneva

Posted by: on February 28th, 2011 2 Comments

It’s hard to believe, but after months of hard work, the 2011 Geneva Motor Show Press Days starts tomorrow. Tonight, we will hold our Private Executive Press Meetings where we offer journalists a platform to discuss Toyota strategies, technologies and products with our Executives.

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Paris Motor Show in our words

Posted by: on October 14th, 2010 Comments Off

We just came back from the Paris Motor Show, it was quite a hectic few days, because we had two media events, two press conferences as well as the many one-to-one interviews that our media friends have with the Toyota executives.

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Toyota at the European Business Summit (EBS)

Posted by: on August 2nd, 2010 Comments Off

Two weeks ago, Toyota Motor Europe participated as Main Partner at the EBS, a yearly gathering of leading European politicians, business leaders and opinion formers. This year’s theme – “Putting Europe back on track” – focused on issues mainly related to economic recovery and clean technologies.

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