It’s now halfway through the 83rd Geneva Motor Show. If you’re still planning to head out and check out all the latest Toyota and Lexus products coming to a showroom near you, you have until this Sunday, March 17. For now, it’s a good time as any to post a selection of photos and videos for those who can’t make it to the Palexpo. Enjoy after the break.
It’s Friday and we’ve got something cool lined up exclusively for our online fans. Coinciding with the line-off ceremony of the Toyota GT86 in Japan today, we’ve released a four-part video series detailing the design story behind our new front-engined, rear-wheel drive sports car. Featuring Chief Designer “Dezi” Nagaya, we filmed the series at the recent Geneva Motor Show where he explained four key aspects of the design in detail: the unique sports car heritage from the 2000GT, exterior, interior and the “86″ logo. Enjoy!
More often than not I find myself thinking that one of the reasons I like Toyota is because it’s a real company made of genuine people. No hype, no bull, just a simple mission – making good cars – and an honest way of going about it.
Today was such a day. I had the privilege to attend the Toyota GAZOO Racing Festival at the Fuji Speedway near Tokyo, Japan. The festival is an annual event, but this year was a bit special because it was the chosen event for Toyota to unveil the much-awaited, new rear-wheel drive sports car whose prototype version was known as the FT-86. You would think that a big car company would go out of its way to produce an extravagant show for such an anticipated occasion. After all, some have said that the car symbolises the “rebirth” of the company under the leadership of President Akio Toyoda. It’s also a kind of car that Toyota, and others in the industry, haven’t made in a long time: an accessible rear-wheel drive sports car that promises to be a true driver’s car.