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83rd Geneva Motor Show [Pics + Videos]

Posted by: on March 11th, 2013 Comments Off

"The Wave" - Toyota's new global motor show stand design

It’s now halfway through the 83rd Geneva Motor Show. If you’re still planning to head out and check out all the latest Toyota and Lexus products coming to a showroom near you, you have until this Sunday, March 17. For now, it’s a good time as any to post a selection of photos and videos for those who can’t make it to the Palexpo. Enjoy after the break.

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Dodging Shadows (Feature Film)

Posted by: on March 5th, 2013 Comments Off

FT-86 Open concept

Picture this: it’s a hot day with the sun blazing down. The keys to your FT-86 Open concept are ready. You turn the key and the engine roars to life. What would you do next? Watch our latest video feature “Shadow Dodging” after the break.

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Creating “The Wave”

Posted by: on March 1st, 2013 Comments Off

"The Wave" - New Toyota Motor Show stand design

Along with the various world and European product premieres we’re bringing along to Geneva next week, we’re also really excited to reveal our brand new Toyota motor show stand design: “The Wave”. You may have seen a concept sketch earlier this month. The stand design is the result of an internal design competition between design agencies in Japan, North America and Europe. We’re really proud to say that the future of Toyota’s motor show identity is a European design. Behind the scenes look and exclusive pictures after the break.

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Paris, the place to be

Posted by: on October 12th, 2012 Comments Off

Toyota Stand at Paris

The 2012 Paris Motor Show opened its doors to the public two weeks ago. Toyota and Lexus are there in full force with a range of exciting new products and concepts for the world to see. There’s still time to go. The show closes this Sunday. But, if you can’t make it to Paris, we’ve got you covered. And there’s also something very special going on for us in Paris! More after the break.

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Toyota GT86 Design Story (Online Exclusive)

Posted by: on March 16th, 2012 Comments Off

Behind the scenes in Geneva

It’s Friday and we’ve got something cool lined up exclusively for our online fans. Coinciding with the line-off ceremony of the Toyota GT86 in Japan today, we’ve released a four-part video series detailing the design story behind our new front-engined, rear-wheel drive sports car. Featuring Chief Designer “Dezi” Nagaya, we filmed the series at the recent Geneva Motor Show where he explained four key aspects of the design in detail: the unique sports car heritage from the 2000GT, exterior, interior and the “86″ logo. Enjoy!

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