For us, it’s Day 2 in Geneva but the first Press Day only started today. As you might have seen from our Twitter activities, the Palexpo has already been a hive of activities since yesterday. The biggest news from Geneva are the world and European premieres in the flesh. For Toyota, this meant the Yaris Hybrid and FT-Bh were seen for the first time as well as the European debuts for the GT 86, NS4, FCV-R and TOYOTA diji Concepts. Lexus brought their new GS 450h and RX 450h as well as the LF-LC Concept, not to forget the raft of F SPORT editions for the line-up.
The countdown has begun for the 2012 edition of the Geneva Motor Show. In less than a week, we’ll all have packed our bags and be on our way to Switzerland. We’ve all worked really hard over the past few months – actually, the first preparations began a year ago already – to showcase some really great products and concepts. On the Toyota side, there will be two world premieres and four European premieres while on the Lexus stand there will be the award-winning LF-LC Concept Check out our preview after the break (and a sneak peek of the stands).
Shortly after landing at Frankfurt Airport, we headed directly to the exhibition hall, or Messe, to help with the final bits and pieces before the doors opened on Tuesday morning for the Press Days of the 2011 IAA Frankfurt Motor Show. It was an interesting experience for me to say the least. In Geneva, I arrived when everything was already sparkling under the spotlights. This time, I could really get a sense of how much work actually goes into putting up a display at motor shows.
The exhibition centre in Frankfurt is just immense. After the first few hours there, I quickly realised that my colleagues were not joking when they told me the Frankfurt Motor Show was quite a bit bigger than Geneva.
Our office here at Toyota Motor Europe in Brussels is abuzz with final preparations for the 2011 IAA Frankfurt Motor Show. Everything around here has been going around at warp speed but our colleagues Christine and Laurence spared a just a moment to show us their excitement with the arrival of freshly printed press kits, ready for next week.
On location in Frankfurt, other colleagues, having already arrived, are putting together the finishing touches to the Toyota and Lexus stands. Jan, our resident motor show expert, will be spending the final few days to make sure that all the vehicles, visuals and everything else are in perfect condition before the grand unveiling to the world’s media next Tuesday.