Welcome to the Frankfurt Messe! We’re here with Toyota and Lexus and we have some really exciting things to show you. Click through the break to follow us throughout the opening Press Days for all the latest news and views.
Our office here at Toyota Motor Europe in Brussels is abuzz with final preparations for the 2011 IAA Frankfurt Motor Show. Everything around here has been going around at warp speed but our colleagues Christine and Laurence spared a just a moment to show us their excitement with the arrival of freshly printed press kits, ready for next week.
On location in Frankfurt, other colleagues, having already arrived, are putting together the finishing touches to the Toyota and Lexus stands. Jan, our resident motor show expert, will be spending the final few days to make sure that all the vehicles, visuals and everything else are in perfect condition before the grand unveiling to the world’s media next Tuesday.
As employees of Toyota, we conduct our work following the Guiding Principles at Toyota – a set of values to ensure that, wherever Toyota operates around the world, we connect with all of our stakeholders in a sincere and honest way.
When President Toyoda unveiled the Toyota Global Vision a few months ago, he committed all of us to put a smile on our customers’ faces by exceeding their expectations.