We Are Hybrid: The road to 6 million
Carol Coolsaet

We Are Hybrid

After another record-breaking year of hybrid sales, Toyota has proudly announced a further milestone in its hybrid growth, as global sales passed six million vehicles. Click through to read more.

Having raced past the five million global sales mark only nine months earlier, this represents the quickest sale of one million hybrids in Toyota’s history.


Road to 6 Million Hybrid sales around the world

Genesis… The first Toyota Prius

17 years on from the launch of their first hybrid model, the Prius, Toyota hybrid sales are on the increase. Toyota is the clear leader in hybrid sales and production in Europe.

In the last year alone Toyota has sold a record 160,000 hybrid vehicles in Europe and its manufacturing plants in France (producing Yaris Hybrid) and the UK (Auris Hybrid and Auris Touring Sports Hybrid) have doubled their production volumes year-on-year.

With Toyota’s commitment to develop and deliver ever-better products and services in Europe under the philosophy of Toyota’s Global Vision, hybrid vehicles have a huge part to play in reducing the environmental effects cars have now and in the future.

At the end of last year it is calculated that Toyota hybrid vehicles have contributed to the reduction of 41 million tonnes of CO2 and approximately 15 million kilolitres of fuel globally.

Hybrid drivers

Toyota plans to launch a total of 15 new hybrid vehicles around the world in the next two years as well as expanding the countries and regions the vehicles they are sold in. For Toyota these innovative models are important in reducing environmental impact while bringing smiles to the faces of customers.



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  1. Erich Kerner says:

    Erich Kerner : Nice to see that hybrid is becoming Mainstream in many countrys – even in europe where People love there “diesel” engines.

    But i still wonder – as a Toyota Fan – why Toyota doesn´t offer the new Verso, Corolla and RAV4 with one or two hybrid powertrains??

    Keep up the good work and i can´t wait to see what Kind of new models Toyota will Show us customers this year…

    • Danny Chen says:

      Danny Chen : Thanks for your support! Step by step, we are increasing our Hybrid offer. By having Yaris and Auris Hybrid, we are covering the largest sub-segments of the European market. And the Prius+ gives us a mid-sized people carrier with a hybrid powertrain. But we are looking to further expand our hybrid offer, so give us some time – I’m sure we won’t disappoint you.

  2. Petros Miliopoulos : This is a remarkable achievement, congratulations to all.

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