Toyota Mirai: innovation of the decade
Catherine Marchal


• Germany’s Center of Automotive Management selects the 100 most disruptive automotive innovations
• Comparison of over 8,000 innovations in the automotive industry of the last decade has resulted with the fuel cell vehicle leading the ranking
• Launched in 2012, the Toyota Prius Plug-in Hybrid landed in third place in the ranking

The Toyota Mirai is the outstanding innovation of the past decade: the fuel cell vehicle landed at the top of the Germany‘s Center of Automotive Management’s (CAM) ranking of the world’s 100 most significant automotive engineering innovations.


With the first European customers taking delivery in the coming weeks in Germany, Denmark and the UK, this hydrogen-powered zero emission sedan ushers in a new era to the automotive world as we know it.

To make their ranking, the CAM team, based in Bergisch Gladbach and headed by Prof. Dr. Stefan Bratzel, closely examined more than 8,000 new innovations in the period from 2005 to 2015. These were rated according to their relevance to the market and industry as well as their innovativeness.


The winner was world’s first mass-produced fuel cell sedan to become available to the public. Hydrogen is transformed in the fuel cell stack into electricity which powers the 114 kW/155 HP electric engine. FCVs are zero emission vehicles, emitting only water during driving. They are as easy to use as conventional vehicles and are capable of long trips thanks to their range and refuelling time, both comparable to those of a petrol car.

The CAM_Logo_300dpiToyota Prius Plug-in Hybrid is another winner of the CAM survey and another first of its kind: the first mass-produced plug-in can be charged using any standard household socket and in addition to5.2 kW/h electricity uses just 2.1 litres of fuel per 100 kilometres, which corresponds to 49 grams of CO2 emissions per kilometre. In the ranking of the 100 most significant innovations, that means a third place.


Toyota is the most successful brand in the 2015 TÜV report
Anastasia Stoliarova


The end of the year is approaching quickly and we are looking back to this year’s achievements. Toyota is the most reliable car for the eighth year in a row according to Consumer Reports’ annual ranking, is still the most valuable automotive brand on this year’s Best Global Brands classification and here is now the 2015 TÜV* report in which we are the most successful manufacturer.


Some details:

Toyota ends up in the top ten 13 times, of which eight times are the five best cross-segment age categories. Toyota models are again among the most reliable cars in Germany, with very few shortcomings shown in the main tests.

In the category four to five year old cars, Toyota iQ and Avensis share the third place. With a score of 6.5% they show only half of the average number of defects in this age group. In the category six to seven year old cars, Toyota Auris landed on fourth place, Corolla Verso on the fifth and Yaris on the eighth spot. In the category eight to nine years, Toyota keeps its lead position: Corolla Verso ranks second and RAV4 third.  Corolla and Avensis are additional two models that end up in the top ten.

Also in the category 10 to 11 year old cars, four Toyota models are among the top ten cars – impressive evidence of the reliability, long term quality and durability of Toyota cars.


The latest TÜV report is based on the results of 8.5 million investigations that were carried out. The organisation has compared 226 models in total. The yearly study, conducted together with the magazine Auto Bild, is considered an important guide for buyers of both new and used cars.

(*)TÜV: Technischer Überwachungs-Verein, English: Technical Inspection Association



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