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We are pretty excited to welcome the German Chancellor Angela Merkel on our stand at the Frankfurt Motorshow today.
Mrs Merkel has come today to the Messe‘s Hall 8 to take a look at the Toyota Mirai – the world’s first mass-produced hydrogen-powered car.
Mrs Merkel has been welcomed and given a broad explanation of the benefits of the advanced technology by Dr. Johan van Zyl, President and CEO of Toyota Motor Europe.
Having a doctorate degree in Physics, she was impressed by the potential use of hydrogen, which also can make an important contribution to the ecological mobility targets of the Federal government. Toyota Mirai will be available already as of middle October in Germany, one of the first European markets for the trailblazing technology.
No need to wait until seen on the roads – step by Hall 8 to see Toyota Mirai already today.
Putting the next 100 years in motion
The Frankfurt Motor Show marks the European commercial debut of the Toyota Mirai. With the first European customers taking delivery in the coming weeks in Germany, Denmark and the UK, this is the beginning of a new era.
Through its world-leading hybrid technology, Toyota has globally popularized eco-cars, beginning with the PRIUS, that has contributed to the global environment like no other car. Yet, the severity of issues such as global warming, environmental pollution and the exhaustion of oil and other fossil fuels is increasing.
If we want to secure the future of the automobile as flexible, personal transport for the next 100 years, we need to consider which energy can power our cars tomorrow. At Toyota, we believe that various technologies will co-exist, ranging from EVs over hybrids to perhaps the most innovative of all, the fuel cell car or FCV.
Instead of gasoline, FCVs are fueled by hydrogen, an environmentally friendly energy source that can be produced from a variety of raw materials including solar and wind power, biofuel, and natural gas.
Moreover, they run using the energy generated on board by a fuel cell stack. The energy efficiency of FCVs is higher than that of gasoline engines and they conserve energy, as well.
They are zero emission vehicles, emitting only water during driving. They are as easy to use as conventional vehicles and are capable of long trips thanks to their range and refuelling time, both comparable to those of a petrol car.
With the launch of the Toyota Mirai, we take one step closer towards a “sustainable mobility society”.
While walking around the Toyota booth, Hall 8, stand D19, stop by the blue bubble area and see The Future for yourself.
Trend: Powertrain shift: 85% of all worlds’ automotive patents are issued in alternative powertrains with Hybrids having the biggest share
Trend Leader: Toyota with 26% of the world’s patents
A recent study conducted by the Germany’s Center of Automotive Management (CAM) at the University of Applied Scienses FHDW, has spotted a persisting trend in the automotive industry’s patents issued by carmakers: conventional internal combustion engines research has stagnated over the years, whereas research on the alternative (or shall we say the “new mainstream”) Hybrid and EV powertrains has moved to the leading position in the research volume.
Can you see what it is yet?
We’re at the 2014 Geneva Motor Show and, this year, we are looking into the future (both distant and not so distant) as well as today. And for the now, we have something really fun to show the world. Click through the break to read more. (more…)
Toyota FCV Concept
Toyota’s pioneering hydrogen-powered fuel cell car, the Toyota FCV Concept, will have its world debut at the upcoming Tokyo Motor Show starting November 20. Don’t worry if you can’t make it, we’ve got all the juicy bits after the break. Click through to find out.
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Left to right: Yasumori Ihara (TMC Senior Managing Officer), Takeshi Uchiyamada (TMC Vice Chairman), Herbert Diess (BMW Head of RD and Board Member), Klaus Frhlich (BMW Head for small and medium-sized cars)
This morning we announced a binding collaborative agreement with BMW Group on fuel cell system, sports vehicle, lightweight technology and post-lithium technology. Click through the break for Toyota Vice Chairman Takeshi Uchiyamada’s speech.