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“The Wave” – Toyota’s new global motor show stand design
It’s now halfway through the 83rd Geneva Motor Show. If you’re still planning to head out and check out all the latest Toyota and Lexus products coming to a showroom near you, you have until this Sunday, March 17. For now, it’s a good time as any to post a selection of photos and videos for those who can’t make it to the Palexpo. Enjoy after the break. (more…)
“The Wave” – New Toyota Motor Show stand design
Along with the various world and European product premieres we’re bringing along to Geneva next week, we’re also really excited to reveal our brand new Toyota motor show stand design: “The Wave”. You may have seen a concept sketch earlier this month. The stand design is the result of an internal design competition between design agencies in Japan, North America and Europe. We’re really proud to say that the future of Toyota’s motor show identity is a European design. Behind the scenes look and exclusive pictures after the break. (more…)