In place of the much-loved combustion engine sits something completely new: a fuel cell stack. Hydrogen, which can be manufactured from natural energies such as solar and wind, reacts with oxygen from the air to generate electricity. Working independently or both together, the hydrogen fuel cell along with electricity stored in a battery can take you wherever you want to go.

And the most incredible thing: the only emission from the exhaust is water vapour! Combine this with a refuelling time of around three minutes and driving range of over 500km, and space for four, and you can see that the Fuel Cell Sedan offers the flexibility of a conventional car, without any of the harmful drawbacks.

It will take time, and we will take it step-by-step, but we are positive that in the not-too distant future fuel cell cars will become a common sight on our roads. There’s no question that the future looks bright, but for the here and now Hybrid technology remains at the core of our business. Hybrid has become synonymous with Toyota and vice-versa, and we expect it to be the powertrain of choice for the majority of the market.

With nearly half of all Auris, and over a third of Yaris sales powered by hybrid, this technology has become a real differentiator for Toyota.