Live blog – 2014 Paris Motor Show : New Yaris Hybrid – Made in Europe
Catherine Marchal

New 2014 Yaris – From Europe with Love

Designed at Toyota’s European Design Centre, the new Yaris was created in France by European Engineers for European customers.

Discussing the new 2014 Yaris, Alessandro Massimino, Product Manager at Toyota Motor Europe said: “Yaris has always been a very powerful proposition from a rational perspective: great packaging, durability, cost of ownership… And we’ve had an extremely positive response to the hybrid version. So, with the new 2014 Yaris, we wanted to go one step further: to create a vehicle that would appeal not only to our customer’s brains, but also to their hearts.’

Let`s see what surprise we were looking for…


Rock like a star with new 2014 Yaris!


Let our Yaris hybrid cars make you sing, with our Yaris Hybrid Karaoke test drive!

Just choose your favoute song, ace it and  be featured on our YouTube channel.



Stay with us and discover what happens here hour by hour: follow @toyota_europe and use the hashtag #ToyotaParis

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